Another example from my Etsy shop page how to use the behind the scenes tool for creating the brand around my products. It’s a prototype version yet, see my previous post to find out more.
Etsy calls it ‘Shop updates’ but I’m not very sure about this name…though the tool is awesome. I see tons of possibilities to use it!
Posts can be pretty easily share on social media, I use Pinterest and Instagram. Wanted to use Facebook as well, but the shared picture doesn’t look good because of the FB landscape format.
You could post photos only through your iPhone and tag one item from your shop on each photo you post. Etsy places orange price tag to each photo which you can move to desired position. Also, you may write a short description.